Nicole Baxter


Stories...
From industry insight to reflections on the emotional aspects of home, these stories blend the technical with the personal. Each one offers a new way to think about how we build, live, and feel in the sacred spaces that hold us.
Before it became an industry movement, it began as a question: Is beauty just luxury, or is it something woven into the brain as a fundamental human need?
This is the origin story.
Renovation isn’t just messy—it’s emotionally disruptive. It threatens our sense of control, safety, and routine, often triggering stress responses we don’t see coming.
Homes quietly activate memory—good and bad—through objects, materials, and spatial cues. Design interacts with the brain’s emotional memory systems, influencing how we feel in a space.
Many people design for an idealized version of themselves instead of who they are. Designing for real life means creating a home that supports your needs, rhythms, and relationships—not just aspirations.
When space lacks boundaries, we can feel exposed or overwhelmed. Thoughtful design can create emotional clarity—offering protection, privacy, and room to breathe.
This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors.
Everyone regulates differently. What soothes one might over-stimulate another. By recognizing nervous system types we can design for emotional regulation and well-being.
For those shaped by emotional neglect, investing in their space can feel unfamiliar—or unsafe. But choosing beauty and function isn’t indulgent; it’s an act of self-love.

Grief lingers in our homes—in objects, empty spaces, and the energy we once shared with someone.
Our senses shape how safe we feel. By designing with texture, scent, light, and sound, we can create subtle cues that calm the nervous system and bring us back to center.
True self-care isn’t about indulgence—it’s about regulation. By choosing environments that stimulate dopamine and support us, we’re not just relaxing—we’re rewiring the brain for resilience.
Our belongings hold emotional residue—memories, regrets, unmet needs. Clutter isn’t just physical; it’s psychological. Letting go can become a form of healing
Slide Title
This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content.